Discover Josh Ferreira’s journey in building his successful gym, Apex Performance. When normal pathways of university and trades did not resonate with his passion, Josh refused to listen to those who said he couldn’t make it on his own and used this to spur his motivation to build his business. He demonstrates the values of Pride23 “It’s just finding that little spark. We need to be courageous, loyal. A lion resonates with all of us.”
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