About
Pride 23 is a South Australian owned and operated brand born from our family’s way of life;
Be Hungry. Be Brave.
We are driven.
Not by greed or wealth but for a better life – for ourselves, our family and our friends. We believe in being the best we can be and know this requires extraordinary effort. We believe we can rise above the adversity of the times we’re facing or the life we were born. We believe we can change the world, for ourselves and others – to make it a better place. We believe in positive change that can reverse a life of decline and lifts us up. We believe in good leaders and celebrate their ability to inspire. We believe in the power and resilience of the human spirit supporting ourselves and others to do great things.
We believe it’s worth fighting for.
For one. For all.
